From June 13, Loewe presents the work of Scott Schuman in its Gran Via store in Madrid as part of the program of the XV edition of PhotoEspaña. The author of the blog The Sartorialist, pioneer since 2005 in the photographic modality of street fashion, is already a contemporary classic whose exquisite work has transcended the boundaries of digital to make a place in such demanding collections as the Victoria & Albert Museum in London and the Tokyo Metropolitan Museum of Photography.

The images to be exhibited at Gran Via will be part of Schuman’s second book, to be published in August. The exhibition will include a video showing the photographer’s contact with Loewe and Stuart Vevers, as well as his work process and his personal impressions of cities like Berlin and Madrid. After its visit to Gran Vía, the exhibition will travel in September to the Loewe Gallery in Barcelona.

Schuman’s respectful and complicit gaze dissects the variety of sensibilities towards human clothing in different parts of the world. The individual styles he portrays in the street are heterogeneous and unclassifiable, and the simplicity of the portraits is only apparent, as the composition and lighting are always carefully orchestrated. All these attributes put Schuman on Loewe’s radar years ago. It was a mutual seduction: the photographer himself, on one of his visits to Madrid, was captivated by the charm of the firm’s shop windows.